Blogging 101

I hope you enjoyed last night’s first class on blogging. This is a friendly reminder, since you have a week off of reading right now, that you should make sure that you’re staying on top of the assigned readings: “We the Media,” “Cluetrain,” and “Say Everything.” We throw a lot at you in the first half of the semester, so you don’t want to fall behind.

Have you set up a Google Reader for all your classmates and the class’s assigned blogs on the syllabus. Any of you ever read Seth Godin’s blog? He’s a very provocative marketing thinker, and you should consider loading Seth’s blog into your RSS reader.

Try to load all your fellow classmates blogs into Google Reader too (look to the right of the class blog for the links), as well as the assigned blogs like TechCrunch. Are there any bloggers or Twitter folks you think everyone in class should be following? Feel free, at the end of this week’s blog post, to make some suggestions about who your favorite bloggers and tweeters are.

All of your classmates are now on the Twitter list, so get to reading that list or just follow all your classmates. What’s on your mind this week that would be worthy of #mppr850? If you’re not using a desktop Twitter client like Tweetdeck or a Blackberry app like UberTwitter, you should try it out this week. Generally, most people find them vastly easier than Twitter’s own interface (and you can do more with it too). If, for instance, you’re posting links in those programs, they’ll be automatically shortened to save you valuable characters. As long as you’re experimenting, try out Google Chrome this week too.

For next week’s class, we want you to watch some vlogs (video blogs) and listen to some podcasts. Here are the links to TWiTRocketboom, and Ask a Ninja. Feel free to explore and see some other vlogs and podcasts.

If you have iTunes on your computer, the best place to find podcasts is in the iTunes store. You can download individual podcasts or subscribe. You can get a ton of your favorite NPR shows (This American Life, Day by Day, Diane Rehm, etc.), listen to speeches, and even download the Sunday talk shows, among the many professional podcasts. More fun, though, are the random podcasts. Dawn and Drew anyone?

Please also spend some time perusing the Edelman Trust Barometer. Mike’s going to focus a bunch next week on great corporate blogs and how institutions are using blogs well. The Trust Barometer is an interesting baseline to see some of the complications about how entities need to communication in the Cluetrain era.

Next week in class, we’ll be talking more about what makes a good blog and some of the various formats blogs have taken. Here are some useful blogging tips, as well as some other tips herehere, and here. Let us know how your blogging goes. As I said last night, we generally try to let you get a couple of weeks under your belt before we offer too much comment, but remember the four blog posts I singled out last night as particularly stellar.

Your blogging assignment for the week: Based on those four pages of “Say Everything,” about sincerity and authenticity, as well as the Edelman Trust Barometer and Cluetrain, what would you say to a CEO who wanted to start a blog?

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